The rebranding of “white whole wheat flour”

I recently started noticing “golden wheat flour” by King Arthur in the baking aisle at Whole Foods. I previously always bought the standard Whole Foods brand whole wheat flour for use in baking and making Kaia “healthy” treats, but this caught my eye. In the weeks leading up to Thanksgiving, Whole Foods always has sales in its baking aisle, so I stopped in earlier this week to restock on all-purpose and whole wheat flour. I decided to give the “golden wheat flour” a try.

I dug more into what “golden wheat flour” was, and I found out that about two years ago, King Arthur rebranded their “white whole wheat flour” to “golden wheat whole wheat flour.” It is 100 percent whole grain flour milled from hard white wheat, which gives it a lighter color and a milder flavor compared to traditional whole wheat flour made from red wheat (also from a branding standpoint, it’s very hard to wrap one’s head around “white whole wheat” because that sounds almost oxymoronic). This is definitely a welcome addition for those of us like me who are trying to incorporate more whole grains, less refined starches, and also want to increase fiber and nutritional profiles of what we are baking.

My first use of the golden wheat flour was in this week’s challah. I did 50 percent all purpose, 50 percent golden wheat. The color of the dough was definitely a bit lighter than when I used whole wheat as 50 percent. It is definitely on brand with the re-branding: the dough is very much “golden” in color! After shaping, proofing, shaping, and baking, the loaves came out in a beautiful brown golden color. And once I sliced into the loaves and had some, I knew golden wheat flour would be my go-to moving forward for whole grain flour. It has a slight nutty flavor, and it definitely is not as “heavy” or “hard” as traditional whole wheat. I could even see myself using this in cookies! I still want to use spelt flour, but I’ll likely use it in things like pancakes and quick breads as opposed to yeast breads like challah or brioche moving forward.

A day off with snow flurries, freezing temperatures, lots of cooking, and scooting

Since I started at my current company, I’ve had Veteran’s day off the last six years. No other company I’ve ever worked at gave me Veteran’s Day off. I suppose it’s one way to be “inclusive,” but what that ultimately means is that other days off I would hope to get don’t happen, such as New Year’s Eve. That is not a federal holiday, but every company before this current one gave that day off. These days, I have to request that day off officially. Now that Kaia is in preschool, she also gets that day off, so she was at home with us today. She woke up in our bed after creeping over to us a few hours before wake-up time and got excited to see tiny snowflakes falling from the sky.

“What is that falling from the sky, Mama?” Kaia asked, pointing out the window.

“It’s snow, Pookie!” I exclaimed. “Tiny little snowflakes falling down!”

Today, I made a bunch of things to feed the family: browned butter buttermilk oatmeal pancakes using toasted and ground steel-cut oats, my remaining buttermilk, and a bit of browned butter for extra toastiness. Both Chris and Kaia enjoyed these pancakes; they are likely the tastiest (but alas, most laborious) oatmeal pancakes I’ve ever made. So these will definitely be on rotation. I am very much in the “clean out the pantry and fridge” mode right now, so that ticked off using up my remaining buttermilk and most of my small amount of remaining steel-cut oats. That was followed by Eleven Madison Park style granola (which Kaia diligently picked out all the dried sour cherries from her portion…), Thai green curry with chicken and tofu using homemade stock from the bone bag in my freezer, leftover cut-up firm tofu, and pre-frozen cubes of green curry that I doctored up; plus, Thai-style papaya salad with the green papaya I got for super cheap at Apna Bazaar in Connecticut weeks ago! I even made the dough for my once/twice-a-year challah and left it to proof in the fridge overnight. I am planning for us to eat one loaf now, and then I’ll freeze the second loaf to await us in 2026 when we return from the Southern Hemisphere.

Kaia impatiently waited for me to finish shaving the papaya so that I could take her to Lincoln Center plaza for some scooting around. She is definitely mastering her scooter (minus some awkward turns), and she is gaining confidence using it. She loves riding it around and around the plaza reflecting pool, and then she likes to take breaks to pick up fallen autumn leaves and pebbles, pretending to “make pesto for mama.” She says she loves pesto pasta and wants to share it with me. This is her new thing whenever we’re in the Lincoln Center plaza together, with her intermittently scooting and then taking breaks to stir the special pesto pasta she makes for me in her imaginary kitchen.

We have about 2.5 weeks remaining in New York City this year. There is a lot left to do, lots of ingredients to use up, and plans still to be made. Every year seems to fly by quicker than the last, but I guess that’s how you know you are definitely getting older. I’m almost ending my 40th year, as Chris would say, yet I don’t feel close to slowing down even a bit just yet!

2025 AFSP Manhattan Out of the Darkness Walk at Pier 16/17 Seaport

The AFSP Manhattan Out of the Darkness walk was rescheduled to today given that the original date of October 12 had stormy weather with flood advisories. Out of the twelve years that I’ve participated and fundraised, it’s the first year I’ve been on the Walk committee, and the first year I’ve actually volunteered to help with setup in preparation. I arrived at around 9am to help set up tents and stations. Chris and Pookster arrived once her swim class had completed, and my friend and her boyfriend, who also joined my team, came to the walk to support me and also support suicide prevention in general. My friend had a suicide attempt in her high school years that resulted in a days-long hospitalization. My friend’s boyfriend’s dad died from suicide when he was just a teenager. So suicide and mental health are very painfully relevant topics for both of them. My team was asked to lead the walk, so we kicked it off this year.

The walk turnout felt lighter this year, but I still think that overall, things ran much smoother than they did at last year’s. We were able to work out some of last year’s kinks. In addition, we tried to be more community oriented by calling out individuals and teams for walking with us for various numbers of years.

Volunteering for any nonprofit can be pretty taxing, frustrating, and time-consuming, not to mention insanely (but understandably) fundraising and money obsessed. But I felt happy and proud to finally be a part of the Walk committee, to get to know some of the committee members, and to also get to know our executive director more personally. I appreciated the opportunity to represent AFSP NYC on CBS News twice; it was definitely the highlight of participating on the Walk committee this year. New experiences like that are always exciting and fun, plus they test me in different ways and help keep me on my toes. It’s been a valuable experience, and maybe I will actually continue to be on the committee next year.

A family heirloom passed down to Kaia from a loving, non-blood-related auntie

A friend and I caught up over coffee last week, and she was telling me about the chaos of moving into her new house. She has endless documents and boxes to sort through, and it’s been a very overwhelming process since they lived in their last place for over 14 years. She mentioned she stumbled upon a few of her wedding items, including a pair of gold and jade earrings she wore for the ceremony that was passed down from her paternal grandma. The earrings were a family heirloom likely passed down to my friend’s grandma, but she said she had no sentimental attachment to them or even her grandma at all. My friend was abandoned by her parents when she was born. Her mom fled and was never to be heard from again after the birth. Her dad made brief appearances in her life, with an outreach in her teen years saying he was ready to be her dad. But that ultimately failed, and she was sent into the foster care system. Out of helplessness and feeling sorry for my friend, her dad’s mother took her under her wing and raised her, but with a deep sense of resentment that was always loud and clear to my friend. When her grandma eventually died about five years ago, my friend said she felt almost nothing because of how bitter her grandma was for having needed to raise her. So, my friend said that given she doesn’t have kids and will not have any, she wants to give the earrings to Kaia.

I was so touched. I didn’t even really know what to say. I was just so shocked at the generosity and kindness that my friend was extending to Kaia — and me. She insisted it was just an object she had that she didn’t know what to do with, would never wear or need again, and she had no family of her own to give it to, and because she loved Kaia, she wanted to give these to Kaia.

“It’s just sitting there!” my friend insisted. “I want her to have them.”

I get what she is saying, but it still felt like a very generous, loving gesture, one that is usually only suited to blood-related family members. To date, this is the most generous gesture that anyone’s given my Kaia Pookie. I’ve only known this friend for just over four years, but I’ve really enjoyed getting to know her. And I do feel we have a kinship that is far below surface. I am always deeply grateful for the kindnesses and generosities that others extend to my sweet baby.

(One of) the most enjoyable conversation topics: cross-cultural differences

I love talking about food, culture, travel, books, food, cooking, and more food. But when I think of the best and most interesting conversations I’ve had with people I am just getting to know, one of the most exciting ones is most definitely about cross-cultural differences. Although I have not always been passionate and loved what I have done for a living, I know I’ve been really lucky and privileged to meet a lot of genuine, kind-hearted, and truly good people in the last 17-plus years of full-time work. I mean, work life is how I met the love of my life — my fuzzball Chris. And it’s also how I’ve met some people I am lucky to still call friends today. What has also been lucky is that although all the companies I’ve worked for have been American companies, the last two have had global offices, so I’ve been able to meet people who were born, raised, and live in other countries that I previously had known little about.

I met up with a friend and former colleague from my last company who happened to be in town from Amsterdam today. I hadn’t seen him since pre-pandemic — in November 2019 in Amsterdam, so almost exactly six years ago. This was before COVID-19, before the world shut down, before he got married and had two kids, before I got laid off, started a new job, and then went through IVF and had Kaia Pookie. We did the best we could to cover what’s happened between our respective lives in the last six years since we saw each other, though we had loosely kept in touch over Whatsapp throughout these years. He told me that while he would be in Manhattan, he was also meeting up with another friend he’d made recently, an American he met while in Uzbekistan last month. This person was very friendly, and they got along really well during their travels. And he had said to him that if he would ever come to New York that he’d like to meet up with him. And so he figured it wouldn’t hurt to message him to ask because he really did plan on coming.

“So, I never know what to think of Americans when they say things like that because most of you don’t mean what you say,” my friend started. “If a Dutch person says they want to meet with you while you are in town, they definitely mean it. I’m very direct in that sense, as Dutch directness is a real thing. But Americans? Americans say all kinds of shit they don’t mean, and then I’m left wondering if they really mean their offer!”

I laughed at this because I know exactly what he means. People here always say stuff they never follow through on: “Please keep in touch (this is actually code for: let me stalk you silently on social media/LinkedIn especially so I can see how you are doing personally/professionally, but I have zero desire to interact directly with you live).” “Please reach out when you are in town, and we can grab coffee.” “Let’s get lunch when you’re around!” Personally, I’ve messaged former colleagues and people I thought were work friends when I’ve been where they are. And when it came to making plans, a number of them have just not responded or responded initially, and then when it came to setting a firm date and time, stopped replying. And that’s when I realized, okay, I made the effort, but they don’t want to make the effort, and therefore, I’m not going to try anymore. It is what it is; I accept it, stop thinking about it, and move on.

I told him that at this point, I think he knows me better than to assume I am full of shit – this is where I am not like the American stereotype. If I say I want to see you, I definitely do want to see you. I will never suggest catching up with someone I am either indifferent to or flat out do not like.

He grinned. “I know, and that’s why I messaged you to see if you wanted to have a meal! Plus, I knew you’d recommend a good place because you know food!”

I think American culture could improve quite a bit by being more direct the way Dutch people are. At work, it can be especially painful. One of the things (of a long, endless list) I hate the most about American work culture is excessive politeness and small talk because then you are left wondering if they are asking because they genuinely care, or if they are just doing all this to put on a polite front to gain favor with you. But I suppose that is the fun in working with global organizations — learning to navigate all these nuances and making sense of it.

Mudita and a mama’s heart swelling

One of the friends I was planning to see while in San Francisco in August ended up having to cancel last minute. Her brother, who lives with her, had tested positive for COVID, and given their proximity, she figured she could possibly also have it and didn’t want to risk spreading it. I was really sad to not see her since that would mean I would not have any chance to see her in 2025 outside of this. But I knew she was just being prudent. A few days later, she actually developed COVID symptoms so bad that she had to take a few days off work, so it was a smart call in the end. The last thing I would want to deal with is having COVID again after my 2022 experience with it. Plus, the following week Kaia would have started Pre-K, and we wouldn’t have wanted her to miss her first days of preschool.

My friend told me that she had all these gifts she had gotten for Kaia that she’d originally planned to give us in person, but given she wasn’t going to see her, she would send them. She messaged me this week with the tracking number, and it arrived today. When I opened it, I was a bit overwhelmed with how many things were in here, plus the sheer variety of gifts: A Disney picture matching set, a wooden Peppa Pig dress up kit, a Halloween spooky sticker face decorating kit, three Halloween themed books that include Peppa Pig and Pookie (by Sandra Bounton), a card for Kaia wishing her a happy Halloween and apologizing for not being able to see her in person when were in San Francisco, plus some matcha and cookie treats (for Chris and me) from her recent Japan trip.

I laid out all the gifts and took a picture of them together. And then, out of nowhere, I suddenly felt like my heart was swelling. I smiled looking down at all these presents so thoughtfully chosen and purchased by my college friend for my sweet baby, and it just made me feel this intense sense of gratitude and joy. First, I knew that my friend took time (and spent money) to choose all these gifts; they were not hastily thrown together. Second, I was positive Kaia would love all of them. And it just made me feel so happy, so grateful to know that I have a friend this thoughtful, and that my Kaia Pookie would be so happy about these gifts. In the book I just finished reading, The Book of Joy by the Dalai Lama and Desmond Tutu, they mention the concept of “mudita,” which is a Buddhist term for being happy for others’ happiness. It is a Sanskrit word that translates to “appreciative joy” or “sympathetic” joy and involves delighting in good fortune and happiness of others without jealousy or envy. Mudita is considered one of the “Four Sublime States” or immeasurables in Buddhism, along with loving-kindness, compassion, and equanimity (it is the opposite of schadenfreude, which is the feeling of pleasure at another’s misfortune). In the moment I opened this package, it was like mudita swept all over me. I just couldn’t stop smiling and thinking about happy this would make my baby.

I also just felt this overwhelming sense of gratitude for the friends I have. My college friend visiting this week showered Kaia with special presents especially curated just for her — super sparkly, colorful, and blingy. Then, this second college friend basically did the exact same thing via mail. I’m so touched that after all these years, not only are they still my friends, but they think of my little daughter and want to give her things that will delight her. Before I had Kaia and became a mother, i’d always heard of the term “heart swelling,” but I never knew what the feeling was like. And now that I have her in my life, it’s like my heart swells all the time — at things she says, does, and learns, and also seeing how much love, kindness, generosity, and grace those around us shower her with.

When Kaia saw her mama on TV

Yesterday when I left to get to the CBS studio in time for our live segment on AFSP, Kaia was just finishing up her Saturday morning gymnastics class. So Chris took her home and of course, he got the antenna set up with the TV to see if they could watch me on CBS New York live. Kaia got quite the surprise when she saw her mama on TV. Chris got a few videos and photos of Kaia watching me on the live segment. She kept pointing and poking at me when I was on the screen. Her fingers followed where I went. And she kept saying over and over, “Hi, Mummy! Hi, Mummy!” when she’d see me on the TV.

I know Kaia doesn’t know what her mama does for work or for volunteering quite yet; she’s still a bit young. But I do hope that she looks back at these photos and videos one day and is proud of what her mama did to honor her jiujiu’s life. When Chris’s photos and videos had synced in Google Photos of my being on TV and Kaia watching and touching me on the screen, my heart melted to see how excited my sweet baby was to see her mummy on the live TV. It was so heart warming for me. In some ways, it almost made me more proud to see her reaction than to see myself on the TV!

Having a child is a lot of work. Having a toddler is beyond tough with endless ups and downs. But these “ups” make it all so, so worth it, and they are what I live for.

CBS New York Live – AFSP NYC Walk

At 9:55 sharp, I checked into CBS’s studio just 3.5 blocks away. And at 10:25am, we filmed for five minutes – no cuts, all live. And this was how it turned out. It was a good thing the AFSP ED asked me to prepare a “why” statement a few days in advance because that statement ended up being what I mentally referenced when I was on the stage speaking.

After checking in at the front desk of CBS News, an assistant escorted us up an elevator and through a maze of long, seemingly endless wide hallways with exposed wires of endless colors. It really felt like those “behind the scenes” shots where you see performers go down long hallways before getting on stage. After what seemed like ages, we finally got to a “waiting room” where there was a lit up sign that said “ON AIR.” Signs everywhere said to keep our voices down. The producer came out to briefly introduce himself, told us that the hosts would ask us these several questions (never shared with us ahead of time, but hey, this is live TV!), and then asked which of us would answer what question. He said everything was already behind schedule, apologized for his brevity and the fact that everything felt rushed, and then got each of our lapel mics set up on us. He tested the mics and made sure they looked good on us without having wiring exposed oddly (my dress was particularly annoying, for some reason…), and then said he’d be back in about two minutes to get us.

Just minutes later, we were escorted onto the stage, where we met Doug and Jenna, the news hosts. They warmly greeted us, and we ran through how to pronounce our names, confirmed our AFSP titles/positions, who was going to answer which questions, and then clarified which camera (of the FIVE) there were to look at, or who to look at when. Our co-chair Scott answered questions about who and what AFSP is, I answered questions about why I joined AFSP and why I continue to support and fundraise for it, as well as how to get involved. It all went by so fast that before we knew it, Jenna and Scott were already in the out-tro view, where they were discussing how to seek help if you need it. Once the director yelled “CUT!”, they thanked us for coming on and commended us for being so vulnerable in sharing our stories and wanting to help others. For news casters, I really felt both of them seemed genuine, warm, and kind, which wasn’t really how I imagined anyone regularly on TV being with regular everyday people like us.

The entire experience was so frantic, fast-paced, and tight, with pretty much zero notice of anything that was about to happen. I know I would never do well in TV production, much less live TV production. But even though it went by so quickly, it was a pretty fun and interesting experience to see how live news is filmed at a major broadcasting station like CBS. I felt really honored and privileged to have this experience as a Walk committee member, volunteer, and fundraiser; it’s not like I have a real leadership role at the NYC Chapter for AFSP, so I realize it was a rare opportunity for me to represent them and share my personal story; they definitely instilled their trust in me in this way. It felt really good to be open about losing Ed in a very open and public way, and the conversation we had live, though very brief, felt very conversational and natural, the way I’d have it if someone were to ask me about my involvement with AFSP or how Ed passed. Even though he’s no longer physically here, he still lives on through me and all that I do. And I will never stop sharing his story and how much I love and care for him, even long, long after his death. I don’t want Ed to have died in vain. I want his life and story to live on.

“It’s really amazing that you both do this,” Jenna said, as she walked us off the stage. “I hope this doesn’t sound trite, but I think your brother and your friends (Scott’s friends he lost to suicide) are looking down on you and feel so proud of the work you are doing and how you are choosing to honor their lives.”

I do hope that is true. I really hope so.

AFSP featured on CBS News Live – preparation

About a month ago, the executive director of AFSP NYC asked if I’d be interested in representing AFSP in the media, so I agreed to it. She said it would include things like TV, newspaper, and magazine interviews. Given that the Manhattan walk is just over a week away, we’re trying to get the word out about the walk more, and we were able to get a segment on CBS News Live because Cindy Hsu from CBS is on AFSP’s board. Two of our co-chairs were not available for the recording timing, so our director asked the third co-chair plus me to represent. I’ve never had any experience being on TV, much less live TV, but I figured it would be a good experience. I’d learn something and get exposed to a world I know pretty much nothing about. In preparation for the media coverage bit, our ED asked me to prepare a “Why I walk and participate in AFSP” statement. She said it would be particularly powerful coming from me because I have now been fundraising for AFSP for 12 years now. So, with some thinking and assistance from ChatGPT to tighten my messaging, I came up with this:

My name is Yvonne Wong, and I’m proud to serve on the AFSP Out of the Darkness Manhattan Walk Committee as a volunteer and fundraiser. This year marks my 12th Out of the Darkness NYC Walk to fight suicide and save lives. Each year, I walk in honor of my big brother Ed, who I lost to suicide in July 2013 after a long struggle with depression and anxiety.

Living 3,000 miles away in New York while Ed was in San Francisco, I often felt helpless and unsure where to turn for support. When he went missing and was suddenly gone, I was overwhelmed by guilt, anger, and grief. I couldn’t understand why he had to die, or why our community hadn’t taken his suffering seriously. In searching for answers, I found AFSP, one of the few organizations that openly addresses suicide—not just mental health in vague terms—and creates spaces for honest conversations, connection, and healing. 

Since then, I’ve shared Ed’s story openly, year after year, through fundraising and community events. What started as a small gesture to honor his memory has grown into something that has felt transformative for me. People—friends, colleagues, and even complete strangers—have reached out to share their own experiences of loss and struggle; many of them confided in me and said I was the very first person they’d opened up to about their losses and struggles. Through AFSP, I found a community of understanding, hope, and connection. I can’t bring my brother back, but I can help ensure that others know they are not alone. AFSP has given me a way to heal and to help build a world where fewer families experience this kind of loss.

The little train playground and the power of Kaia’s memory

After a morning of roof time, a flu vaccine, and puddle jumper in the pool “swimming,” Kaia ate lunch, and I asked if she wanted to go to the little train playground in Riverside Park. She said she did, so I gathered her things and brought her to the playground. When we got there, she immediately asked if her friend Camille would be there. I was stunned; she played with a little friend named Camille in early June, which was the last time we came to this playground. I befriended her mom, and we exchanged numbers to potentially arrange future play dates.

I texted Camille’s mom to see if they were in the area, but unfortunately, her baby was napping. So she said they wouldn’t be able to come out until 4:30-5, which was the time I was planning to leave to get dinner ready. I told Kaia that she wouldn’t be able to see Camille today, and though she was sad, she moved onto other play structures. Because of Camille’s mom’s message, we went down closer to Pier I to see what kid festivities there were, and lucky for Kaia, there were two bouncy slides and a bouncy castle waiting for her! Nothing gets her more excited than bouncy structures! When I found out that it was free entry and not a private event (just to be sure), she immediately took off her sandals, handed them to me, and got in line for the castle. She ended up spending more time on the bouncy slide since it didn’t have a time limit like the castle. It was a far more eventful afternoon for Kaia at Riverside Park than I had originally imagined!

I was happy to let Kaia take part in all the kid fun, but I think what really shocked me was the power of her memory at such a young age. We’re already halfway through September, yet she still remembered the name of a kid she met and played with just once over three months ago at this same playground. Every time I hear people talk about toddlers as though they’re unintelligent, babbling, nonsensical beings, I always feel a bit defensive inside because I know exactly how quickly they learn and absorb new things, and how intelligent they really are — all by observing and interacting with my own Kaia Pookie.