An annoying restaurant concept pivot to cater to the area

One of the things I love looking at every week is what new restaurants are opening up across the city. I subscribe to a few mailing lists. I keep track of Eater and Infatuation for New York City. I also get a lot of food content (predictably) via my @yvonnemeetsfood Instagram handle. As someone with a young child, I am far less interested nowadays in four-dollar-sign restaurants, potential Michelin-rated restaurants, or tasting menus (though I will say that our one tasting menu at Yingtao last year was truly incredible and finally propelled me to make my first — and so far only — order at Mala Market!). I am more interested in cuisines lesser represented, interesting fusion twists, and small independent bakeries and holes-in-the-wall. If they are a bakery, massive brownie points from me for having sourdough starter as a base, and/or milling their own grains and wheat.

So when I read about Unglo Thai opening just a few blocks from my apartment on the Upper West Side, and merely steps away from the Lincoln Center, I was in total shock. The original restaurant concept was a funky, modern Thai restaurant that featured traditional (and “elevated”) Thai barbecue. I just couldn’t believe that something that traditionally Thai, creative, or unique would be opening directly across the street from the Lincoln Center, and on the Upper West Side, of all places. I may live on the Upper West Side, but I unfortunately find myself repeating often that this area is likely one of the most boring neighborhoods in the city for food. Nothing particularly unique interesting ever opens first here. Occasionally places will open their second or third location on the Upper West Side (I am specifically looking at Salt & Straw from Portland, Oregon, or Radio Bakery, originally from Greenpoint, Brooklyn), but nothing fun and cool ever starts on the Upper West Side.

This restaurant opened about a year ago, and I saved it as a “to try” spot for a future theater night with a friend. Well, last night was a Summer for the City Festival Orchestra night, and it was also a belated birthday dinner for my good friend. So I booked this restaurant about a month ago, thinking we would have Thai BBQ. And then two days before, I checked the menu… to only find out that after a few months, they weren’t doing so well. I guess it was all a little too authentic and too true to Thai cuisine for the uppity, stick-up-your-butt old fuddy-duds of the Upper West Side / arts crowd. So they had to pivot to “elevated Thai comfort food.” I was not very happy about this, as I was very much looking forward to a Thai BBQ meal so close to home. But I figured the menu was still more interesting than your average pad thai/pad see ew/green/red/yellow curry, so I’d stick with it.

I was happy I stuck with this decision. My two favorite dishes we ordered were the kua rib fingers, described as “wok-tossed wagyu rib fingers with southern Thai “kua” curry paste.” It was rich, sticky, and super fragrant and flavorful with makrut lime leaf and lemongrass featured prominently. I also loved the pomelo salad, which had the pomelo pieces cut thick and sectioned, with a pla-ra dressing with tomatoes, shallots, culantro (yes, CU-lantro! It was so good and pungent with really thick leaves!), mint, and crispy school prawns.

Although I may have been ready for Thai barbecue on the Upper West Side, especially by the Lincoln Center, unfortunately this area was not quite ready for it. The Upper West Side has a long way to go before it becomes a destination dining neighborhood (other than for Tatiana, which I may never successfully get a reservation at because it’s so freaking competitive). I am still sad Unglo’s original concept did not survive, but I do think what they pivoted to is still delicious with real Thai flavors worth trying and even going back to for a delicious evening.

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