Being in a real clothing store again – the madness and the new technology!

I have never enjoyed the process of shopping for clothes — looking, trying on clothes, and well, no one likes paying for clothes. 😀 So when I stopped having friends drag me out on mall or shopping trips, the only way I was going to willingly buy clothing was online. And yes, that was a dream, especially in cases where the stores had either free returns or in-store return policies for clothing bought online. I could buy the clothes online, try them on at home to check for fit and whether they looked right on me, and if they didn’t work out, either drop them in the mail back or return them to a store nearby. The vast majority of all clothing I’ve purchased in the last 16+ years has been online, and I do not miss the in-store shopping process at all. The only times I’ve enjoyed it just a little are when I am traveling internationally and see more unique items, like at one or two shops I like in Australia, or when I’m looking at clothing for Kaia (because baby/toddler girl clothing is always fun to look at).

So in the last couple days, I’ve been seeing some potential summer pieces at Zara online, but their entire online shopping experience… kind of sucks. I was thinking that I probably should stop being so lazy with dressing (this all stems from being 100 percent remote with work) and actually buy clothing I want to wear that looks good and fits well… instead of always wearing all my AFSP volunteer shirts and other things I don’t care much about just for comfort. Especially now that I am probably going to get more involved in Kaia’s elementary school, I should dress up a bit more and try a little.

Zara is good in that they have this nifty option to check for in-store availability closest to you (and so far, it looks pretty accurate), so I found out that two pieces I liked were at their Bryant Park location. So I used that as an excuse to get some extra steps in and walk there before picking up Kaia in Chinatown. I walked in and was immediately reminded of why I hate in-store shopping: the store, despite it being about 4:15pm on a Wednesday, was mobbed. People were speed walking and even running across the store to grab pieces. It felt like a competitive sport being in there! People were rushing to grab items before anyone else claimed them. It was a little insane. Employees were restocking and being bombarded with questions (and some even had lines for people with inquiries). And I just felt a little dizzy navigating all of this and trying to figure out where these two specific items were. I eventually asked an employee, who was super friendly and able to get someone to fetch me the item from their stock room since neither of us saw one of the pieces on the floor (this was very efficient!). I tried one piece on (on the floor out in the open, and not in the fitting room because the line was 20+ people long!); luckily it didn’t require me to undress. And when I went to buy the shirt in the payment area, I simply dropped the item into a bin, which immediately scanned the item for what it was, the size, and the price. I paid by Apple Pay by tapping, was texted the receipt, and that was it! It was just like the buying process at Uniqlo — the only other shop at which I’ve bought in store in the last few years. The “cashier” line was nonexistent, as it’s all self pay with an attendant checking in occasionally.

This is the reality of in-store shopping now that I’m just ignorant to since I rarely shop in person — things are more automated and efficient. There’s less in-person support for payment. The “lining up” doesn’t happen as much anymore. But it also feels more “competitive” to be in store with getting the items you want in the size you need and as quickly as you need them. That’s too tiring for me! The ease of online shopping is just so, so much easier.

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