I recently started noticing “golden wheat flour” by King Arthur in the baking aisle at Whole Foods. I previously always bought the standard Whole Foods brand whole wheat flour for use in baking and making Kaia “healthy” treats, but this caught my eye. In the weeks leading up to Thanksgiving, Whole Foods always has sales in its baking aisle, so I stopped in earlier this week to restock on all-purpose and whole wheat flour. I decided to give the “golden wheat flour” a try.

I dug more into what “golden wheat flour” was, and I found out that about two years ago, King Arthur rebranded their “white whole wheat flour” to “golden wheat whole wheat flour.” It is 100 percent whole grain flour milled from hard white wheat, which gives it a lighter color and a milder flavor compared to traditional whole wheat flour made from red wheat (also from a branding standpoint, it’s very hard to wrap one’s head around “white whole wheat” because that sounds almost oxymoronic). This is definitely a welcome addition for those of us like me who are trying to incorporate more whole grains, less refined starches, and also want to increase fiber and nutritional profiles of what we are baking.

My first use of the golden wheat flour was in this week’s challah. I did 50 percent all purpose, 50 percent golden wheat. The color of the dough was definitely a bit lighter than when I used whole wheat as 50 percent. It is definitely on brand with the re-branding: the dough is very much “golden” in color! After shaping, proofing, shaping, and baking, the loaves came out in a beautiful brown golden color. And once I sliced into the loaves and had some, I knew golden wheat flour would be my go-to moving forward for whole grain flour. It has a slight nutty flavor, and it definitely is not as “heavy” or “hard” as traditional whole wheat. I could even see myself using this in cookies! I still want to use spelt flour, but I’ll likely use it in things like pancakes and quick breads as opposed to yeast breads like challah or brioche moving forward.