Ceres Pizza opened earlier this year just a couple blocks from Kaia’s school. Every time I’d pass it, I barely even knew what I was passing back in the winter months. It was really quiet, barely had anyone in it. And then suddenly, these crazy long lines started forming, and it became the pizza spot that was showing up on every “best of” list in New York City. A major pizza critic/YouTube influencer gave it a 9.2/10 rating, thus catapulting it into “pizza nirvana.” They used to sell slices, but now given their popularity, you have to commit to a full pie. When I’ve passed it in recent months, there was never NOT a line.

Today, I passed it around lunch time to find that there were at least 20 people in line, along with all the tables fully occupied inside. A person who had already taken her pizza to go told me that she actually only waited about 20 minutes in line before ordering, and her pizza came out pretty quickly. So at around 4pm, I went to Ceres to see if I could get a to-go pizza and bring it home for dinner. When I got up to the front, I got disheartened when I heard the cashier tell the woman in front of me that if she ordered now (4pm), her pizza would not be ready until 8:30!! The woman said that would be too late, and she left. I confirmed that I heard this correctly with the cashier, and she said I did. She suggested that in the future, if I wanted to order pickup for 5pm, I’d need to get in the same single pizza line, place my order and pay by 1-1:30pm, then the pizza would definitely be ready at 5pm. They have no phone line to call, no online ordering system. It almost felt like they were manufacturing demand. Then again, given that the small kitchen is fully open and in view from the front, I guess it wasn’t like they had endless manpower or ovens to get all these pizzas cooked that quickly.

So in this case, there would be two types of waiting to get this pizza: the first wait would be to get the order in by standing in line; the second is that I’d have to come back hours later to pick up the pizza, which would be in a “to-go pizza” queue. This would necessitate being in the area for at least half the day. Granted, since Kaia is in school down there, it would be easy for me to do this on a day I’m working from the co-working space office. But if this were any other situation, it would likely never work! I’ll probably just need to throw the towel in and wait until the hype dies down in six to twelve months, but I’ll continue keeping my eye out since I’m nearby often to see if this hype ends sooner.