Email lists and pushing consumers to buy, buy, buy

Around November or December of every year, my gift purchasing spikes given that Christmas and a slew of birthdays of those close to me are around the corner. Plus, Black Friday/Cyber Monday is a great time to buy since most companies will be having their biggest sales of the year. The annoying thing that happens? When you buy a bunch of products from whatever company, they think it’s okay to start inundating you pretty much every single day after that initial purchase that you should keep buying constantly. And the emails just don’t stop unless you fully unsubscribe or limit email outreaches from them to once a week or once a month! From my perspective, I am thinking.. seriously? I literally JUST bought from you yesterday. Why are you pushing me to buy yet again, every single day from here on out?! Is that even a realistic expectation? How much do you genuinely think a single person can purchase, and for whom?? These companies really need to get their ducks in a row and realize that they shouldn’t be so freaking aggressive about their email marketing, especially to people who have just purchased for the very first time, and it may be prudent of them to tone it down a bit and pull back on this incessant outreach.

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