Strollers on the Upper East Side

When we visited Buy Buy Baby last month during our day trip to Jersey, the sales assistants called the Uppababy stroller, particularly their Vista model (the largest one), like the “Mercedes” of strollers. It has all the things you could possibly want in a stroller, but at the end of the day, it really is about the branding and the finishes, and you could easily get a stroller that is similar for far, far less. Priced at about $1,000, the Vista is definitely a suped up stroller. And given its weight at almost 27 pounds, it’s not necessarily travel friendly, or would it be a stroller that someone with a pre-pregnancy weight of 117 pounds would be comfortable hauling in and out of subway cars and up and down stairs.

Well, given I had so much time to kill on the Upper East Side yesterday morning, I started making a mental note of all the strollers I saw pass me — mostly moms, nannies, and grandmas pushing their strollers through the park and up and down the streets. And I could say with almost total certainty that 8/10 of the strollers were all Uppababy Vista strollers. If you throw in the Uppababy Cruz stroller (the more compact Uppababy), then that would make 9/10 strollers. And the other 1/10 consist of random other brands, some of which I could not easily identify, with a tiny sprinkling of Bugaboo (I’m considering their Ant model) and even one Versace (!!!!) stroller.

I wonder if some parents view the Uppababy Vista stroller like a status symbol in the same way that people view Mercedes and BMW vehicles as a status symbol. If they do, it seems…. quite tiring. I was exhausted just looking at all these past me and thinking of the research I still have yet to do in order to finalize this decision that seems to be weighing on me.

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