Donor drive, year 4

It’s about that time of the year again when it’s time to start fundraising for the American Foundation for Suicide Prevention (AFSP). The organization has walks throughout the year, but the New York City ones across all boroughs always tend to take place between September to November of the year. I usually try to give myself about two months to fundraise. There are always the early birds, the ones who donate as soon as I send my first outreach email, and then there are always the people who donate at the very last minute because I suppose they like the thrill of being the last ones. I’m grateful to get any last dollar I can get.

I’ve been increasing my goal every year by a thousand dollars. The first year, I was so shocked that I reached my initial goal of $1,000 so quickly. This year, now that it’s at $4,000, it sounds like it will be far more challenging. I work in a remote office now, so I have less face time with the majority of the colleagues I work with. There’s also the weariness to consider of people who have always so graciously donated, but may think that they’ve already contributed “enough” to my cause. I wonder what this year will turn out to be.

I wonder if Ed is watching.

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