Mother’s/Father’s Day promotional email “opt-outs” and triggers

I have one email account that I use almost completely for mailing lists, whether that is news summaries, shopping, food blog reading, and the related. I noticed that this year for the first time, I got a lot of suggestions for different businesses I follow that if I don’t want to see Mother’s or Father’s Day-related emails that I could just do a one-click opt-out for these specific promotions. My social media seemed to be peppered with how “triggering” Mother’s/Father’s Day can be for various reasons, whether it’s because you have a less-than-ideal relationship with your own mother or father, your children, or if you’re struggling to conceive, etc. All of the above can be true for many people, so I understand why businesses are trying to be more empathetic about what promotions they are pushing, and to whom.

I always get annoyed by Mother’s and Father’s Day when I really think about them. But I think the crux of my annoyance is that my relationship with both my parents is quite far from ideal, and it’s certainly not from a lack of trying on my part. I think about all the years when Ed and I tried to do nice things for our parents, and it was met with indifference or open dislike. Sometimes, we got scolded at and told we spent too much money. Once, my mom flat out rejected this cashmere sweater my brother got her and yelled, insisting that he return it because it cost too much money. Ed was so upset at this response, but he obediently returned it. In some cases, we gave gifts that were literally left on a table for months on end, never opened and barely even acknowledged. Even when it happened repeatedly, and you would think after a while we’d get used to it, it still always hurt. These responses, and sometimes lack thereof, always made us feel as though our efforts went unappreciated. NO ONE likes to feel unappreciated for the efforts they make to please another human, particularly partners, spouses, and children.

My parents just don’t appreciate gifts or when people do nice things for them. When people do things like treat them to meals or buy them gifts, my mom immediately feels “guilt,” and compelled to return the favor as soon as humanly possible. It was always infuriating to watch. So I always hate giving them gifts unless they are things they explicitly ask for, like skincare for my mom.

This year for Father’s Day, which was this past Sunday, I decided to go the “safe route” and get my dad something he could easily consume with little effort on his part. So I got him some hibiscus flowers to steep for cold hibiscus tea (it’s good for blood pressure, so I figured that would resonate with him), plus some chai concentrate, to which he’d just have to add his choice of milk. My dad rarely says thank you unless my mom reminds him to because he’s an overgrown child, so I usually have to prompt him with a message like, “Just checking to see you got (name the gift)/wanted to see if (X gift) arrived?”

Eventually he will respond to the text or email. This time, this is what he wrote:

“Hi Yvonne,
I received the hibiscus
Yesterday. Thank you. Whatever happen to the Kaia’ videos? She is very depressed so can you resume sending them?”

The underlying message here is that I am basically fueling my mom’s “depression” by not sending regular videos of their grandchild. This is not the first time my dad has sent me a message like this.

I have very little patience for people like my mother who do nothing to help themselves. My mom is hardly in a dire life situation: she gets a pension check and a social security check in the mail regularly. She doesn’t have to work or support/raise anyone. She has a roof over her head, one that was fully paid off decades ago by her in-laws that has the teeniest property tax known to the average person. She gets regular free, prepared food and produce from Meals on Wheels (how valid this is that she qualifies for this program is another story for another day). She’s in reasonably good health. What exactly is she “depressed” about?

As I’ve learned the hard way with Ed’s ongoing depression, no one person can save another person from the pit that is depression. It really starts with the person in question. When a person who is depressed refuses treatment or therapy, there’s not much that can be done, as sad as it is. I told my dad that if she’s really depressed, then she can seek a psychologist referral from her doctor. My dad simply responded, “She doesn’t want it.” Well, then, you can lead a horse to water, but you can’t force it to drink. Nothing I do can “cure” her depression. And if she chooses to have no relationship with her only grandchild by never doing any video/phone calls with her, by not even interacting with her when she’s right in front of her face, then none of that is on me.

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