Singing our praises

It’s been endless customer breakfasts, lunches, random meet ups between sessions, and endless stimulation. There hasn’t been a dull moment in the last three days, and it feels like in every conversation, I am selling our company and product and what we do. And then, there are the moments that surprise me, when I am hearing my customers chat with other customers, and I hear them telling them why our product is important and how it’s helped them, and why it could help that person’s business. Why don’t we have these conferences all the time so that our customers can just network, share learnings, and do my job for me?

No one really wants to hear why we think we’re great. Customers want to hear from other customers about what value they’re deriving from using us. Networking is what these events are actually about. And so hearing people singing our praises (or even singing my praises, which is crazy to me) — it’s so humbling. There’s no other word to describe it.

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